Apple acquires Locationary for local listings

The Toronto startup should give Apple Maps users more business information

Apple has acquired Locationary, a start-up based in Toronto that provides a platform for aggregating and managing local business listings.

Apple confirmed the acquisition Friday, but declined to disclose additional details about the plans it has for the company or its business information management technology, which is called Saturn.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Alan Hely, Apple's senior director of corporate communications in Europe, via email.

According to Locationary's website, its Saturn platform manages 175 million business profiles from 253 feeds and repositories. The technology's goal is to standardize the data and keep it up to date.

Apple faced widespread criticism last year regarding the quality and accuracy of its Maps service in iOS 6. The backlash even prompted a public apology from Apple CEO Tim Cook who promised that the service will be improved.

The acquisition of Locationary may be related to that effort.

Apple Maps is already using data from Yelp, a provider of local business information and user reviews. However, Locationary's Saturn platform may allow Apple to add such data from other sources as well, and more importantly, keep that information up to date.

Tags business issuesAppleInternet-based applications and servicesMapsLocationaryMergers and acquisitions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lucian Constantin

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?