Apple hints at new products this year

They're coming, but don't ask when, or what, or how much. Apple isn't telling

Anyone who watches Apple knows how closely the company holds its secrets. No matter what the subject, the company only speaks when it has something to say.

So when it does talk about new products, people take note.

On Tuesday, as the company announced its latest financial results, Apple CEO Tim Cook confirmed what many have suspected: Apple will launch at least one new product in the fall.

But that's all the information he gave.

Despite that, his confirmation is likely to increase the chatter among the community of analysts, journalists and enthusiasts who scrutinize Apple's every move.

The time frame was probably deliberately vague. Companies often refer to seasons when giving out launch information because their definition is hard to pin down. A launch can slip by a few weeks and still be technically on time.

In a conference call following the earnings announcement, a couple of analysts attempted to tease more details from Apple. One tried to frame it as a question on Apple's forecast for the current quarter, asking if its predictions included estimates for any new products.

"That's not something I can comment on," said Apple CFO, Peter Oppenheimer.

Another tried to get an idea of the products coming. Does Apple have another blockbuster up its sleeve?

"We'll see," said Cook. "We're working on stuff we're really proud of, and we'll announce things when we're ready."

The list of likely new products is topped by a new iPhone. Apple hasn't updated its phone in almost a year and it's never gone an entire calendar year without a new iPhone, so a new one is a good bet.

The first four iPhones were released midyear, but starting with the iPhone 4S the launch time moved. The 4S went on sale in October 2011 and the iPhone 5 in September 2012. The timing can be important for Apple because its financial year finishes in September, so a launch in that month brings initial sales into the current financial year.

There's also been buzz about a cheaper iPhone, especially as Apple is seeing good demand for the older iPhone 4S in developing markets. And then there's the anticipated smart watch, the set-top box that's going to change the way we watch TV, and on Monday came reports of new iPads in different screen sizes.

We might not know what Apple's planning, but one thing's for sure: Expect the Apple rumor mill to crank up a gear over the coming months.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesAppleconsumer electronicsfinancial results

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?