SAP expands partner program for application development

The new program features a broader set of technologies and deployment models

SAP has broadened its partner program for companies that want to develop applications using its technology and then sell them through the SAP online store.

While SAP already had programs aimed at mobile application development and its HANA Cloud service, the expanded offering brings in more technologies and also accommodates partners who want to build products that run on-premises, according to Monday's announcement.

Partners will also be able to bundle and sell runtime licenses for SAP platform software with any applications they build, "so you can join the program once and then decide on your application scope, architecture, business model and routes to market," according to an FAQ document. This approach also gives partners the ability "to act as 'one face to the customer,'" SAP said.

SAP will charge partners royalties for the platform products "as a percentage of the net revenue of your packaged application (based on license list price and considering standard discounts such as volume discounts)," according to the FAQ.

Admission to the program requires a "low annual fee," which gives partners access to their choice of "innovation packs" centered on various SAP products.

SAP Technologies covered by the expanded program include HANA, HANA Cloud, mobile platform, NetWeaver and ABAP, Sybase ASE, Sybase IQ and Sybase SQL Anywhere.

The program features a variety of partner onboarding services, ongoing training and support, and ultimately product review and certification services.

Partners can get their products qualified for the SAP store through an application review at no additional charge. Integration certifications are available for a fee. SAP charges 15 percent of revenue for applications sold through its store, compared to 30 percent for Apple's iTunes store.

However, iTunes has a far higher profile than SAP's store, as one question in the FAQ document alluded to. "SAP will drive demand to the SAP Store and will develop it further," the FAQ states.

One-year, limited access "exploration memberships" for the expanded partner program are available for those who want to try before they buy, according to SAP.

The announcement is "a welcome evolution of partner development onboarding," said Jon Reed, an independent analyst who closely tracks SAP, via email. "It's more integrated, and increasingly clear on pricing."

"Basically SAP has consolidated and simplified the ability for partners to develop apps," Reed added. "Even though the marketplace for those apps is not as well-established or conceived, SAP clearly needs a real apps ecosystem around its products and partners need this kind of simplified process."

Still, "it's a welcome step but there is still a lot to prove in terms of partners building apps that are truly impactful for customers," he said.

In addition, "a big missing piece from what i can see is connecting this partner program to individual developers (such as highly skilled independents)," Reed said. "That path is clear inside SAP but it doesn't seem clear from the outside."

SAP's announcement didn't particularly emphasize one technology more than another, even though HANA has emerged as the focal point for all internal development efforts.

It has launched a separate program for HANA aimed at getting startup companies to build products on the platform, and says to date that more than 500 have joined.

Also Monday, SAP announced that three more software vendors -- PROS, AlertEnterprise and Clockwork -- have become HANA OEM (original equipment manufacturer) partners and will embed the technology in their products.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesapplication developmentapplicationsit strategySAPsoftwarecareersIT managementbusiness management

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?