Yahoo to have new corporate logo next month

The purple color and exclamation point will continue, the company said

Yahoo is redesigning its corporate logo to reflect a rapidly evolving company.

The new official logo to be unveiled at 9 p.m. U.S. Pacific Time on Sept. 4 will be "more reflective of our reimagined design and new experiences," said Kathy Savitt, chief marketing officer at Yahoo, in a blog post on Tuesday.

The purple color and exclamation point will continue, she said.

Yahoo is going through a makeover to be more relevant to a new breed of users, who are increasingly using their mobile phones to access the Internet. The company's CEO Marissa Mayer has hired new staff for some key roles, and acquired a string of companies, including blogging service Tumblr and smaller startups which could offer mobile technology or staff with experience in the area.

The company also introduced new products such as a mobile weather app for Apple's iOS operating system and mail software for tablet devices. Yahoo "launched more products than ever before, introducing a significant new product almost every week," Mayer said in a statement in July.

On Tuesday, Mayer confirmed on Twitter the appointment of former Google executive Bernardo Hernández to lead the operations of Yahoo's Flickr photo-sharing unit. He was until recently managing director of product management of Google's restaurant reviews unit called Zagat.

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation," Savitt said. "While the company is rapidly evolving, our logo -- the essence of our brand -- should too."

In a public relations move, the company will be displaying daily on its home page and throughout its network in the U.S for the next 30 days a new variation of the Yahoo logo. "It's our way of having some fun while honoring the legacy of our present logo," Savitt said.

Yahoo reported last month that its net earnings grew 46 percent year-on-year to US$331 million in the second quarter. Revenue at $1.14 billion had a 7 percent decline from last year.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesYahoo

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?