Facebook offers real-time feed of user data to online and TV news

Facebook launched two APIs to allow news organisations to include user comments

Facebook revealed a new tool that enables news organisations to tap into user comments and display them online or on TV in real-time.

The social network launched two tools on Monday, the Keyword Insights API (application programming interface) and the Public Feed API, it said in a blog post.

The Public Feed API displays a real-time feed of public posts for a specific word, while the Keyword Insights API aggregates the total number of posts that mention a specific term in a given period, Facebook said.

The keyword API is also able to display anonymous, aggregated results based on gender, age and location, the company added. A TV show can for instance use this option to include how many people on Facebook talked about a topic and show where they are located while showing if it is most popular among men or women and in which age groups, Facebook said.

The public feed API will only gather public posts. If a post is not public it will not be shown, a Facebook spokeswoman said in an email. She compared the feed to similar services provided by Twitter. News channels often use public Twitter messages during their broadcasts.

If someone doesn't want a Facebook message to be used in the new feed, the proper audience for the message can be selected when posting it, she said.

Access to the APIs is starting today for a limited selection of news organizations including Buzzfeed, CNN, NBC's Today Show, The Economist, Slate, and Sky TV in the U.K., Facebook said.

"For example, CNN's New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show," Facebook said.

Facebook will also offer the service to some of its "preferred marketing developers." It named the first of those as Mass Relevance, a social engagement platform for discovering and filtering content, which will use the new tool to highlight trends and conversations for its media clients, according to Facebook.

The tool will be made available to additional partners in the coming weeks, the spokeswoman said, but she declined to say who those additional partners are.

Facebook has been rolling out a series of products over the past few months to track popular conversations on its platform, including hashtags, embedded posts and trending topics. Last week's kick-off of the National Football League (NFL) season in the U.S. for instance garnered over 20 million likes, comments, and shares on Facebook by over 8 million people, it said.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessocial mediainternetFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Loek Essers

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?