Yahoo ordered not to stall Bing rollout in Taiwan, Hong Kong

Yahoo has been ordered to roll out Bing services this month in Taiwan

A court in New York has upheld an arbitration award requiring Yahoo not to delay the roll out of Bing services in Taiwan and Hong Kong under a 2009 agreement.

Microsoft and Yahoo had agreed to merge their search capabilities to better compete with Google. The agreement provided that Yahoo would migrate its search and search ad services from its Panama search ad platform to Microsoft's Bing Ads. To begin this transition, the global market was divided into sixteen individual geographic markets, according to court records.

The transition to Bing Ads was completed in 14 markets, but was delayed in Taiwan and Hong Kong.

The companies originally agreed to complete the migration in the two markets by 2011, but there were mutually agreed delays because of technical problems. In February 2013, the companies decided on a final plan to transition the Taiwan and Hong Kong markets by the end of October 2013.

On Sept. 20, Yahoo informed Microsoft that it was not proceeding with the transition in the time-frame planned, and "hoped" to proceed with the migration of Taiwan and Hong Kong in early 2014, according to the order Monday by Judge Robert P. Patterson Jr. of the U.S. District Court for the Southern District of New York.

Yahoo is said to have cited concerns about Microsoft's level of commitment to the Bing Ads platform in view of its CEO Steve Ballmer's announcement that he planned to step down sometime before August 2014. Yahoo later said it intended to "pause" the migration in Taiwan and Hong Kong until after Yahoo CEO Marissa Mayer was "able to discuss the partnership with Mr. Ballmer's successor," according to court records.

Microsoft began an "emergency arbitration," and by Oct. 14 the arbitrator issued a decision "that by imposing its pause and refusing to proceed with the scheduled Taiwan and Hong Kong migrations, Yahoo is in breach of the Agreement."

Yahoo and Microsoft could not be immediately reached for comment on the implications of this dispute in the high-profile deal between the two companies.

According to the order by the arbitrator, appointed by the American Arbitration Association, Yahoo is to complete the transition in Taiwan by Oct. 28 and the Hong Kong transition by Nov. 11.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesYahooMicrosoftCivil lawsuitslegalinternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?