Twitter hires NBC's Vivian Schiller to boost its news cred

The digital exec at NBC will help drive Twitter's partnerships with media networks

Twitter has hired a top digital executive at NBC News, Vivian Schiller, to help boost its partnerships with news organizations.

Schiller will join Twitter as head of news in January, she said in a tweet Thursday.

Twitter is already a go-to destination for real-time news and chatter about current events. With Schiller on board, Twitter hopes to make its service a stronger resource for news outlets, and also usher in more media deals, possibly through advertising.

Schiller was chief digital officer at NBC News for two years. Before that she worked at NPR, The New York Times and CNN, according to her LinkedIn profile.

Twitter has been partnering with broadcasters to try to become a "second screen" while people are watching television. Through its Amplify program, Twitter works with broadcasters like BBC, Fox and the Weather Channel to place their video content, along with ads, into users' feeds.

If users are tweeting about certain TV shows, Twitter also places promoted tweets from marketers into their streams with its ad targeting programs.

"We plan to continue to leverage our media relationships to drive more content distribution on our platform and create more value for our users and advertisers," Twitter said in its recent IPO filing.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Tags business issuespersonnelInternet-based applications and servicesNBCtwittersocial networkinginternetsocial mediavideo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?