ARM targets mobile gaming with Geomerics acquisition

ARM hopes the deal will help it boost sales of its Mali graphics processor

To make its mark in the mobile gaming industry, ARM acquired video game lighting effects company Geomerics.

Geomerics's technology provides lighting and photographic effects to video games. The capabilities are used in gaming engines to render more realistic effects in console and mobile games.

ARM didn't provide financial details of the deal, which was announced Friday.

With the acquisition, ARM wants to boost its presence in the fast-growing mobile gaming industry. The company currently designs Mali graphics processors, which are widely used in smartphones and tablets for basic graphics. ARM's CPU designs are already used in a majority of mobile devices today, so the company is trying to use its lead in the CPU market to push its graphics technology into more devices for high-end gaming.

ARM competes with Nvidia, Qualcomm and Imagination Technologies. The mobile graphics processors of those three vendors are considered more advanced than ARM's. Sony's PlayStation Vita handheld gaming console is powered by an ARM CPU, but runs on an Imagination Technologies graphics core. Nvidia's Shield handheld console has an ARM CPU but an Nvidia graphics core.

Geomerics' Enlighten engine, which generates light, shadows, reflections and other effects, is used in PC and console games, including Battlefield and Need for Speed Rivals. The gaming engine is available as a software development kit for multiple gaming engines.

The mobile gaming development market largely revolves around the iOS and Android OSes.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesArm HoldingsMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?