Intel signs tech partnership for 49ers' Silicon Valley stadium

The team will work to include Intel-based gear at Levi's Stadium and Intel will show off products there

An artist's rendition of the planned Intel Plaza at the San Francisco 49ers' new stadium in Santa Clara, California, opening next year.

An artist's rendition of the planned Intel Plaza at the San Francisco 49ers' new stadium in Santa Clara, California, opening next year.

Any Silicon Valley denizens hoping for a name change to the San Francisco 00110001ers may be disappointed, but the 49ers NFL football team is lining up with local legend Intel for a major technology and sponsorship deal at its new stadium in Santa Clara.

The stadium move for the 2014 season will take the 49ers from their 53-year-old Candlestick Park in San Francisco to the world of binary numbers and tech innovation 40 miles to the south. The new Levi's Stadium will be named for a local clothing company but will sit within sight of many of the biggest IT companies in the world.

Intel, which has its Santa Clara headquarters just a few miles away, will be a preferred technology provider for the stadium and plans to offer a "fan experience zone" where visitors can try out new Intel-based products. That zone might even include demonstrations of future technologies from Intel's labs, Intel spokesman Bill Calder said.

The partnership is not exclusive, but the 49ers will make an effort to outfit the 68,500-seat stadium with Intel-based IT gear, which could include Xeon servers, McAfee security software, and other technology including sensors, Calder said. The multiyear deal also includes naming rights for a pedestrian plaza and other ways for Intel to get its name out to football fans. It will take effect in 2014, the year of the stadium's inaugural season.

The 49ers already signed a 10-year deal with Yahoo, based in neighboring Sunnyvale, as their exclusive online sports content, social networking, and photo and video sharing partner. Under that deal, Yahoo Sports Fantasy Football and the Flickr photo and video sharing site will enhance in-stadium entertainment, according to the team.

Sports venues are becoming showcases for technologies to keep fans informed and entertained. In particular, many teams have focused on building high-capacity Wi-Fi networks to support the growing number of mobile devices that fans use in stadiums and arenas. The 49ers reportedly have said their network's Wi-Fi network will be capable of serving all 68,500 fans at the same time.

The company's partnership with the 49ers comes just days after the company announced a deal with Spanish soccer club FC Barcelona. That partnership will include Intel improving the fan experience at the club's 98,787-seat stadium, Camp Nou, and getting its "Intel Inside" logo placed on the inside of players' jerseys, the company said last week.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags Componentsprocessorsintelentertainment

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?