Klout may be acquired by marketing firm for $US100 million

Lithium Technologies will pay more than $US100 million, according to published reports

Klout

Klout

Apparently Klout is popular.

The website that provides social media users with a measure of their "influence" is close to being acquired by a social marketing company for $US100 million, according to published reports.

The supposed buyer, Lithium Technologies, helps major brands use social media to grow their businesses. It will acquire Klout for a mixture of cash and stock in a deal worth somewhere in the "low nine figures," according to Re/code. That would put the deal somewhere north of $100 million, a price The Wall Street Journal also reported.

Re/code, which cited unnamed sources, cautioned that the deal had been signed but not closed.

Klout and Lithium are both privately held companies based in San Francisco.

Klout users can see their relative influence on the Web ranked on a scale from zero to 100. The calculation is based on how many people their social media posts reach, the people they reach and the people that interact with them.

Klout also offers "perks" to users with particular levels of influence. At present, some users are being offered a free e-book, while others have been offered coupons for fast food, drinks and access to events. The hope is that these "influencers" will tweet about the products and provide the companies exposure.

It may be working. Klout's website lists scores of tweets related to the promotions, and the company says it has delivered 1.25 million "perks."

Klout has just revamped its website to suggest content that it thinks will be attractive to people's followers. It's intended to help users build their brand and connect with more users, and in turn lead to a closer relationship between Klout and its influential users.

Klout claims to have scored half a billion profiles.

While not as well known, Lithium helps companies build websites, blogs, apps, social media and other Internet tools to try and build strong links between companies and their customers. Lithium says it works with more than 300 brands.

Neither company replied to requests for comment.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesadvertisingInternet-based applications and servicessocial networkingKloutsocial mediainternetMergers and acquisitionsLithium Technologies

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?