Intel taps Chinese tech hub to fuel its mobile processor business

Intel is establishing a new innovation center in Shenzhen

Intel's CEO Brian Krzanich speak at IDF in Shenzhen.

Intel's CEO Brian Krzanich speak at IDF in Shenzhen.

As devices powered by ARM chips flood the Chinese market, Intel is hoping to popularize its own mobile processors with a new center built in the heart of one of China's major technology hubs.

The new innovation center, announced on Wednesday, will be based in Shenzhen and focus on helping Chinese hardware vendors build PCs and mobile devices around Intel chips. Shenzhen is home to many of the nation's tech companies and manufacturers, and has become a key segment in both the Chinese and global supply chain.

Along with the new center, Intel plans to spend US$100 million through its venture capital arm to fund local Chinese product development in the areas of convertible laptops, tablets, smartphones and wearables.

The U.S. chipmaker made the announcements at its annual Intel Developer Forum in China, this time held in Shenzhen. The company is trying to grow an ecosystem around its mobile processors in China, but its chips have yet to gain much traction in the market. Instead, rival ARM processors have become the chips-of-choice for many smartphone and tablet vendors.

Part of the challenge for Intel is that ARM chips can cost vendors significantly less, especially when building products at the lower-end. Not only are Qualcomm and Taiwan's MediaTek bringing mobile chips to the Chinese market, but also domestic ARM processor makers including Allwinner and Rockchip. This is helping local hardware vendors develop smartphones and tablets at around 1000 yuan ($161) or less.

Intel, however, is responding with its own mobile chip code-named SoFIA that's designed for lower-end devices. The first SoFIA chips, which will start shipping in the fourth quarter, will use an Intel Atom chip and have 3G connectivity. On Wednesday, Intel's CEO Brian Krzanich showed off an Android smartphone built with the processor. In 2015, SoFIA chips will come with 4G support.

In addition, the company is developing a new 4G modem for smartphones that can run on China's LTE TDD and LTE FDD networks. It will start shipping in this year's second quarter.

Krzanich also acknowledged the company had missed out on tablets, but the chip maker hasn't given up on the market. For this year, Intel has set the goal of shipping 40 million tablets with its chips, four times more than it shipped in 2013.

To bring more Intel-powered tablets to market, the company is offering to help vendors pay for component and design costs in making the products.

Join the PC World newsletter!

Error: Please check your email address.

Tags consumer electronicsWindows laptopssmartphoneshardware systemstabletslaptopsintel

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?