Games console maker Ouya exploring the Chinese market

China recently ended a ban on foreign-made game consoles

Android console maker Ouya is considering entering the Chinese market as part of its expansion into Asia.

China recently ended a 14-year-old ban on foreign-made game consoles, opening the door for companies to tap the market, Ouya CEO Julie Uhrman said Monday.

"When we enter a new market we want to do it the right way with the right partners," she added in an interview.

The San Francisco company is best known for its US$99 Android gaming system, and last year raised over US$8.5 million on the Kickstarter crowdfunding platform. A few of those early backers came from China, Uhrman said, while attending the Global Mobile Internet Conference in Beijing.

"If this (China) becomes an important part of our growth strategy, we will definitely build a team out here," she added.

If Ouya decides to sell in China, it will not be the only company selling an inexpensive Android console in China. Local companies including Huawei, TCL and ZTE are releasing their own Android-based set-top boxes. In ZTE's case, the company's Fun Box is priced at 689 yuan ($112), and can play over 200 Android games.

It's no surprise other Android consoles are popping up, given that the hardware is easy to develop, Uhrman said. "Building the hardware is the easy part, it's building the community that's hard," she said.

The company is not only focused on bringing more developers on board, but also on creating Android games optimized for the television screen, and attracting exclusive titles to its platform. The Ouya console so far has 800 games.

Ouya currently distributes its console to the U.S., Canada, U.K. and the Middle East. Later this year, the company will release the next generation of its Android console.

Join the PC World newsletter!

Error: Please check your email address.

Tags Game platformsregulationgamesOuyagovernment

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?