Instagram loads up on editing effects in major update

10 new editing tools are coming to the app on iOS and Android

Instagram's app now includes a broader range of photo editing tools.

Instagram's app now includes a broader range of photo editing tools.

Instagram has added a suite of new effects to its app in a move to win over users who might otherwise turn to alternative software for photo editing tools.

The company said Tuesday that it was bringing new, creative tools to its app on both iOS and Android, giving users the ability to adjust brightness, contrast, saturation and warmth. The updates are rolling out starting Tuesday, Instagram said.

Other than its signature filters, Instagram previously provided only a limited number of post-processing effects, including straightening, borders and blurring.

Now, in version 6.0 of the app, there are 10 new tools for improving the look of photos after they are taken. The new effects can be accessed through a new wrench icon that will appear after a filter is selected. Users can also now adjust the strength of the filter they select.

Facebook bought Instagram for about US$1 billion in 2012. Since then the photo sharing app has grown to be immensely popular, with 200 million monthly active users, according to Instagram.

Instagram was never really a powerhouse app for applying creative effects to photos. Other apps, such as VSCO Cam or Litely, have established themselves as solid players in that market.

While some of those other apps have photo-sharing functions, some users may have used them only to edit their photos, uploading the photos to Instagram for sharing. With Tuesday's update, Instagram could keep those types of users more engaged inside its own app, and possibly attract photographers who may have dismissed Instagram for being a little light on tools.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesapplicationstelecommunicationiossocial networkingmobilesocial mediainternetvideoFacebookmobile applicationsAndroid OSInstagramMobile OSes

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Deals on PC World

Deals on PC World

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?