Amazon hopes developers will help make Fire TV a winner

The company will present its case to developers in London on June 14

Amazon is organizing a Fire TV developer event in London on June 14.

Amazon is organizing a Fire TV developer event in London on June 14.

Amazon.com is hoping to convince more European developers to create apps for the Fire TV streaming media player at a developer event in London.

The company sent out a round of invites on Friday to the event on June 14. The workshop will give developers who take part tips, tricks and tools to create apps for the Fire TV box and the Kindle Fire tablets, Amazon said.

The streaming hardware sector has become very crowded with TVs, set top boxes, game consoles and products like Roku and Apple TV all wanting a place in our living rooms.

When Amazon launched the Fire TV, the ability to play games was highlighted as one major reason to pick the product over competing offerings. But many consoles have failed because of a lack of games, and Amazon needs the help of developers to succeed.

The developer day in London starts with an introduction to the Fire TV platform and a session on what developers need to think about when they develop apps for big screens. During the rest of the day there are also sessions on working with the remote and the Fire Game Controller as well as app testing.

Fire TV was launched in the U.S. about two months ago. Amazon's hasn't announced any details on its European availability, but the fact that the company is organizing a developer event in London hints it has plans for a launch in Europe, as well. Amazon didn't immediately reply to questions about the availability of Fire TV outside the U.S.

To attract developers, Amazon needs to sell a critical mass of devices based on the Android-based Fire OS, including tablets, the Fire TV and a long-rumored smartphone, which is expected to be launched on June 18 in Seattle.

Out of five developer events organized by Amazon, the London edition is the only one taking place in Europe. Amazon has already organized two workshops in New York and one in San Francisco. The last U.S. edition will take place in Washington D.C. on July 12.

Developers who want to attend either the workshop in London or the one in Washington D.C. can sign up on Amazon's developer website.

Send news tips and comments to mikael_ricknas@idg.com

Tags application developmentamazon.comconsumer electronicsTVssoftware

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?