Amazon names initial apps, lights 'fire' under developers

Twitter, Facebook, Instagram and Yelp are among the apps being developed for Fire, said Amazon

Many of the most popular mobile apps look set to be available on Amazon's new Fire smartphone when it launches on July 25.

The company said Wednesday that versions of Twitter, Facebook, Pandora, Skype, Dropbox, Instagram, Yahoo, Uber and Yelp are among those being developed for Fire. The phone runs on a modified version of Google's Android OS and relies on the Amazon Appstore -- something that means the full catalog of Android apps won't be available to users.

But with Wednesday's announcement, which came hours after the Fire was announced at a news conference in Seattle, Amazon is apparently trying to avoid the problems experienced by Microsoft and BlackBerry, which faced criticism and bad publicity when they launched new phone platforms with major apps missing.

Amazon is giving mobile developers a month to prepare and submit their apps if they want them included in the Amazon Appstore on launch day. The company said Wednesday that apps submitted by July 18 will make it into the Appstore for July 25.

"Fire is based on Android so if an app runs on Android it can run on Fire with little to no work," according to Amazon.

Others in development for Fire include Candy Crush, Chase banking, iHeartRadio, Flixster, MapQuest, Mint.com, NBC News, Orbitz, Pinterest, Snowspin, Stage Dive Legends, SquareHub, StubHub, Terreria, The Walking Dead, USA Today, The Washington Post, wine app Vivino, WebMD, WhatsApp and Zillow.

It should be noted that the development work on an app doesn't guarantee it will be available, but Amazon is expressing confidence that they will be.

Amazon also published software development kits (SDKs) that will allow developers to access two of the Fire phone's key technologies for their apps: Firefly, which recognizes items in the real world, and Dynamic Perspective, which adds peek, tilt and zoom effects to the screen.

Amazon said Zillow, a real-estate listings app, is using the dynamic perspective SDK to allow users to "use their head to zoom in on a bedroom or peek to see what's around the kitchen corner." The system utilizes cameras on the front of the phone that track the user's head and allow the display to be adjusted depending on that head movement.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags application developmentconsumer electronicsamazon.comsmartphonesAndroidsoftware

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?