Oracle buys LiveLOOK for co-browsing technology

The deal follows Salesforce.com's rollout of SOS, a help feature inspired by Amazon's Mayday

Oracle is scooping up co-browsing software maker LiveLOOK in a bid to flesh out its suite of customer experience software.

LiveLOOK's product is already being used by more than 100 Oracle customers, having been embedded into Oracle's customer service application. It gives support and sales representatives a way to browse alongside customers in order to fix problems and help them make the right purchases, according to a statement.

Some 500 customers use LiveLOOK, according to a FAQ document released Friday in conjunction with the acquisition announcement.

Oracle is locked in fierce competition with Salesforce.com, SAP, Microsoft and other vendors in the customer experience software market, which spans a continuum from marketing to sales and post-sale service and support.

The LiveLOOK announcement comes shortly after Salesforce.com announced SOS, a support feature inspired by Amazon's Mayday button. With a click, a customer needing help can fire up an SOS video chat session with a support agent.

LiveLOOK's technology similarly provides "one-click access to visual help on any device," according to a presentation Oracle released Friday.

Beyond making customers happy, LiveLOOK can also cut costs since support calls can be resolved faster, and drive more sales, as agents working with a customer can spot opportunities to increase order sizes or sell related products, the presentation states.

Financial terms of the deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesInternet-based applications and servicesCustomer Relationship Managementapplicationsbrowserssoftwarecloud computinginternetOracleLiveLookMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?