Asus in talks with telcos to re-enter Australian smartphone market

Intel scores Asus' smartphone, tablet and notebook business

Asus is working with Australian telcos to re-enter the local smartphone market by next year. The Taiwanese company plans on bringing its ZenFone range to Australian carriers and retailers, while also increasing its range of Intel-powered tablets and notebooks.

Company representative Sally Vernon said Asus will re-enter the Australian smartphone market next year following the ZenFone’s roll-out in Asia. “We’re currently in talks with Australian telcos,” Vernon told Good Gear Guide, adding the company will partner too with retailers.

Vernon said the company’s success with the Nexus 7 tablet has given Asus the standing it needs with partners.

Asus ZenFone 5
Asus ZenFone 5

Asus’ hero smartphone is the ZenFone 5, a 5in Android smartphone that has the distinction of an Intel processor.

Asus will increase its dependence on Intel by using its processors in smartphones, tablets and notebooks as it allows the company to offer products at a cheaper price-point. “An Intel processor is the biggest favour in keeping the price down,” said Vernon. “Moving forward, pretty much 99 percent of tablets will be running on Intel.”

Asus will release two Intel powered tablets within the next week, the Transformer Pad TF103C and the MeMo Pad 7. Both tablets run Google's Android operating system.

The Asus Transformer Pad TF103C
The Asus Transformer Pad TF103C

The TF103C introduces Asus’ Transformer range. The 10.1in Android tablet is powered by a 1.9GHz quad-core Intel CPU, comes with a detachable keyboard and will retail for $429 — that’s almost 30 percent cheaper than the NVIDIA-powered model it replaced.

The Asus Memo Pad 7
The Asus Memo Pad 7
Read more: Hands-on with the world’s lightest gaming laptop

A 7in successor to Asus’ MeMo Pad range will also be launched. The MeMo Pad 7 has a 1280x700 resolution screen, a 5MP camera, a 1.9GHz quad-core Intel CPU and a $229 price.

Asus will release the Transformer TF103C and the MeMo Pad 7 in Australia on 10 July. Good Gear Guide will bring a review of both products shortly.

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