Apple losing its grip as top tablet company

Android and Windows tablet vendors are creeping in on Apple's top spot, IDC said.

Apple's grip on the tablet is loosening, with the iPad losing ground during the second quarter this year to Android and Windows tablets.

Meanwhile, total tablet shipments declined by 1.5 percent from the first quarter, though IDC said that it "believes the market will experience positive but slower growth in 2014 compared to the previous year."

Worldwide tablet shipments totaled 49.3 million units during the second quarter, increasing by 11 percent compared to the same quarter the previous year, according to research released by IDC on Thursday.

Apple held on to the top spot, but Samsung, Lenovo and Asus are slowly creeping up in market share. Apple tablet shipments totaled 13.3 million units, declining by 9.3 percent year over year. The company held a 26.9 percent market share.

The tablet market is entering a "new phase" in which smaller vendors are levelling the playing field and market share, said Jitesh Ubrani, a research analyst at IDC, in a statement.

Apple and analysts have attributed the iPad decline to economically weak markets and slow refreshes of tablets on the part of users, who are on to devices for longer-than-expected periods.

Last week Apple and IBM struck a deal to jointly sell the iPhone and iPad to big companies. Enterprise-specific tablet offerings could boost iPad sales in the second half, said Jean Philippe Bouchard, research director for tablets at IDC.

Apple's biggest threat is Samsung, which sold 8.5 million tablets during the second quarter, raising its market share by 1.6 percent year over year. Shipments from third place Lenovo rose year over year by 64 percent to 2.4 million units, overtaking fourth place Asustek, whose shipments totaled 2.3 million units, rising by 13.1 percent. In fifth place was the struggling Acer, whose shipments declined by 36.3 percent.

Outpacing the top five tablet companies combined, in terms of market share growth, was the group of "other" companies, which includes Google, Amazon and other no-name vendors selling unbranded tablets at low prices. The shipments of low-cost Android tablets has grown in developing countries, and has been instrumental in bringing tablet prices down.

IDC's quarterly tablet numbers also count hybrids with detachable screens that can function as tablets.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags AppleSamsung Electronicshardware systemsLenovotablets

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?