Sony's perfume bottle camera is aimed at selfie addicts

The latest Cyber-shot has a swiveling lens and beauty effects

Aimed at young women, Sony's latest Cyber-shot camera, the DSC-KW11, looks like a perfume bottle and has a swivel lens for selfie photos.

Aimed at young women, Sony's latest Cyber-shot camera, the DSC-KW11, looks like a perfume bottle and has a swivel lens for selfie photos.

If you're focused on fashion and love selfies, Sony has a camera for you.

Announced in Shanghai and Hong Kong on Friday, the Cyber-shot DSC-KW11 looks like a perfume bottle, complete with Swarovski crystals. The "cap" of the bottle is a wide-angle 21-mm (millimeter) lens that can swivel 180 degrees for easy self-portrait pics.

It's got a maximum aperture of F2 and a 19.2-megapixel Exmor RS sensor. It's the first Cyber-shot featuring Sony's stacked CMOS image sensor, which layers the pixel and circuit functions of the component without using a substrate.

The sensor is especially effective when shooting in low-light environments, according to Sony, which announced in July that it would boost production capacity for the sensors for use in smartphones and other imaging devices.

The body of the camera has a 3.3-inch OLED screen that can be swiped with a thumb to activate the timer mode. The unit also has Wi-Fi and NFC (near field communication) connectivity for sharing photos on social networks and linking to other mobile devices.

The selfie camera is being targeted at female users in their late teens and twenties who enjoy fashion and taking photos of themselves, Sony said.

It has a Beauty Effect mode that can improve the appearance of skin tone and smoothness. It also has "eye widening" and "face slimming" options so users can tweak their appearance in photos.

Sales at Sony's Imaging Products & Solutions segment, which includes compact digital cameras, fell by 9 percent in the three months to June 30. Sony posted a net profit of ¥26.8 billion (US$261 million) for the quarter, a jump up from ¥3.1 billion a year earlier.

"While the compact camera market has been declining, the market for cameras that allow self-portraits has grown over the past few years, especially in Asia," a spokeswoman at Sony's Tokyo headquarters wrote in an email.

Available in white, pink, green or violet, the Cyber-shot DSC-KW11 is slated to ship in the Asia-Pacific region in October for about $811. Sony will see how it does before deciding on a wider launch, the spokeswoman said.

Join the PC World newsletter!

Error: Please check your email address.

Tags consumer electronicssonydigital cameras

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?