Bing to start encrypting search traffic by default this summer

HTTPS will become the default experience for all users of Microsoft's search engine

Bing's homepage

Bing's homepage

Microsoft will sharpen Bing's security when it starts encrypting all of its search traffic by default this summer.

Bing has offered HTTPS encryption for the past year and a half as an opt in feature, but now Microsoft will default to locking down everybody's search queries.

Providing encryption gives a new layer of protection to Bing users and helps guard their traffic from snooping.

With this move, Microsoft catches up to its peers in the search market. In 2011, Google began encrypting searches by default for users who were signed in to their Google account. Starting in 2013, the search giant moved all search traffic through HTTPS. Yahoo, Microsoft's search alliance partner, began encrypting search traffic from its homepage by default in early 2014.

With the switch to encrypted traffic, Microsoft is also changing the way that webmasters get information about searches that lead to their websites. The company will still offer a referrer string so that website operators and marketers can see that the encrypted traffic is coming from Bing, but won't provide the exact search term that led people to a page.

Instead, Bing Webmaster Tools will continue to provide aggregated keyword and ranking data so that website operators can keep track of what draws users to their websites along with how they compare with the competition. Advertisers will be able to see what search queries triggered their Bing ads using the Search Query Terms Report, which also provides information on other performance metrics like clicks, impressions and conversions.

Join the PC World newsletter!

Error: Please check your email address.

Tags Microsoftinternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?