Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce's Sales Wave Analytics app

Salesforce's Sales Wave Analytics app

Furthering its push to deliver user-friendly analytics across the enterprise, Salesforce on Thursday unveiled a new series of apps that are each tailored for a specific business context and role.

Earlier this year the company rolled out a collection of mobile updates to its Wave Analytics Cloud offering, and last month it added a new tool focused on big data. Now, the new line of Wave Analytics Apps is intended to extend the Analytics Cloud further with prepackaged templates designed to empower business users in particular job functions with the ability to find context-specific meaning in their data.

The apps will instantly populate CRM data into role-specific accelerator templates for quick deployment, Salesforce said. They'll also uncover historical trends and year-over-year comparisons from any device. Because Wave Analytics Apps are natively integrated with the Salesforce1 Platform, predefined data flows will not only enable changes made in the app to be reflected automatically within Salesforce, but will also update all corresponding metrics in Salesforce related to the changes.

The first to arrive in this new line of apps will be Sales Wave Analytics, with a focus on giving salespeople new tools for managing forecasts, pipelines, team performance and more.

Preconfigured templates included in the app will give users the ability to explore all Salesforce sales data, spanning pipeline management and forecasting, quarterly business reviews and team performance. A sales operations executive could use the tool to instantly conduct a real-time pipeline analysis and cross reference it with product sales performance from her mobile phone to determine whether forecasts need to be reset, for example.

Salesforce holds a "home court advantage" in this area thanks to the integration it can offer at multiple levels, including data assets, tools such as Chatter and its platform as a whole, said Howard Dresner, chief research officer with Dresner Advisory Services.

The company is making big promises, but it should be able to deliver on them, Dresner added.

"If they deliver everything they're saying they will -- all the integration, real best practices and the ability to deploy quickly -- it's compelling," he said.

Of course, it is just a first offering, Dresner pointed out. Still, "it draws a line in the sand."

Now in pilot testing, Sales Wave Analytics is expected to be generally available in English later this year on a monthly, per-user subscription model; pricing will be announced at that time. It will be available on iOS for iPhone, iPad and Apple Watch as well. Additional language and device support will follow. A Wave Platform license is not required.

Join the PC World newsletter!

Error: Please check your email address.

Tags applicationsCustomer Relationship ManagementSalesforce.comdata miningsoftware

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?