New Salesforce line helps enterprises deliver in-app customer support

An offering for SMBs is also on the way

Salesforce Service for Apps

Salesforce Service for Apps

Companies large and small are scrambling to keep up with the demands of an increasingly mobile world, and on Thursday Salesforce unveiled a new line of tools that's designed to help.

Salesforce Service for Apps taps the CRM giant's Service Cloud to let any organization to embed multichannel customer service -- including live video chat with a customer-service agent -- directly into the mobile apps they offer their customers.

Salesforce SOS is the first to arrive in the new line. Similar to the Amazon "Mayday" button, it provides live, personalized and interactive video support, on-screen guided assistance and screen-sharing with an agent.

Arriving in beta later this year will be four other Service for Apps offerings.

Chat for Apps will make it possible for a customer to message an agent instantly without leaving the app they're using. A mobile gamer, for instance, will be able to chat with a support agent for real-time, personalized advice on a gaming technique, and the agent will have the necessary context to know which game or level the customer is inquiring about, Salesforce said.

Tap-to-Call for Apps, meanwhile, will enable customers to access live phone support immediately from any mobile app. If a distressed traveler needs to inquire about a missed connection, for example, a tap within an airline's mobile app can connect them to an agent for real-time support without the need to provide personal information, flight numbers and other details.

Knowledge for Apps is another of Salesforce's upcoming offerings, and it gives customers in-app access to knowledge articles and FAQs.

Finally, Cases for Apps is designed to let users quickly create and monitor cases, use their device's camera and location to provide additional details, and receive a notification when the case is resolved. A citizen could use it within a city's 311 app, for example, to send a picture and the location of a broken sign or street pothole, automatically generating a repair case so the city can resolve the issue.

Salesforce SOS is priced at $150 per user per month with an Enterprise Edition license of Service Cloud; Service Cloud pricing starts at $135 per user per month.

Chat for Apps, Tap-to-Call for Apps, Knowledge for Apps and Cases for Apps are planned for private beta in the latter half of 2015. Pricing will be announced at the time of general availability. In the meantime, Salesforce customers interested in joining the private beta program should contact their account executive.

Also on Thursday, Salesforce announced for Apps, a new software development kit powered by that aims to help small and medium-size companies embed support into their own mobile apps. That offering is currently in private beta; pricing will be announced when it becomes generally available.

Join the PC World newsletter!

Error: Please check your email address.

Tags mobile applicationsCustomer Relationship ManagementapplicationsSalesforce.comsoftwaremobile

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?