Best Buy to sell Apple Watch from Aug. 7, expanding the smartwatch's reach

Best Buy will be the first national retailer in the US, other than Apple Stores, to sell the smartwatch

Apple watches

Apple watches

Best Buy will start selling the Apple Watch from Aug. 7, becoming the first national retailer for the smartwatches in the U.S. other than Apple stores, as Apple tries to reach the product to more customers.

The retailer said the watch will first arrive at over 100 of its stores and on its online store BestBuy.com. Another 200 stores will sell the Apple Watch in time for the holiday shopping, it added.

The retailer's customers will get to try out and buy 16 models of the Apple Watch, including the Sport and Watch models in both 38 millimeters and 42mm sizes, besides close to 50 accessories such as watch bands, screen shields, stands, and chargers, Best Buy said.

Best Buy said it knows its customers want the watch. "We are excited to bring the Apple Watch to more consumers, especially with the holidays coming up." said Jason Bonfig, senior category officer at the retailer in a post.

Apple started shipping the Apple Watch in the U.S. and eight other countries on April 24, following through with launches in seven more countries from June 26. There has been some skepticism recently whether the new product category can be as successful as the company's iPhone smartphone.

Apple reported last week US$10.7 billion in profit on $49.6 billion in revenue in its third quarter ended June 27, 2015, up from a profit of $7.7 billion on $37.4 billion in revenue in the same quarter last year. It did not, however, break out its smartwatch sales, which were included in "other products," together with the iPod, Apple TV, Beats headphones and accessories.

CEO Tim Cook, however, said that sales of the smartwatch had exceeded internal expectations during an earnings conference call. The company had started taking preorders in nine countries on April 10, but demand immediately outstripped supply. To prioritize the first orders, the company delayed the availability of Apple Watch in its own retail stores until mid-June, he added.

The Best Buy tie-up indicates that the supply position could have eased and the company is now looking for more channels for the new product.

Apple shipped 4 million watches to get a 75 percent share of the worldwide smartwatch market in the second quarter of 2015, research firm Strategy Analytics said last week. Apple and Samsung Electronics together accounted for 8 in 10 of all smartwatches shipped, but Samsung was way behind with an 8 percent market share.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsBest Buy

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?