Facebook signals deeper push into e-commerce with Pages redesign

New sections will let businesses list services and even sell products

Facebook is making changes to its Pages service to attract more businesses, in part by giving them a new way to showcase their products.

The company has revamped the way Pages appear on mobile devices, giving businesses more ways to interact with customers using smartphones and tablets.

Among the changes, some businesses will be able to add a Shop section to their Facebook Page, potentially allowing people to buy goods directly. A Services section will let them list the services they have on offer.

facebook pages sections Facebook

The new Pages layout will separate various content and services for businesses into different sections.

The changes are designed to make it easier for users to see what businesses have to offer, and also to get in touch with them. Businesses will be able to place buttons that read "Contact Us," or "Send Message," directly under their profile photo.

 

facebook pages redesign contact us Facebook

The new Pages layout will let businesses place a button to let users contact them directly under their profile photo.

Facebook and a small group of partners have been testing a way to let users purchase items through Pages since at least July.

The changes announced Tuesday mean more businesses will be able to let users click "buy" without leaving the social network. The participating businesses will use Shopify, an e-commerce platform, to sell their products through Facebook Pages.

Rivals like Twitter, Google and Pinterest are also trying out new ways of their own to let users shop.

The social network has had something of a rocky past with small businesses. Facebook's changing algorithms have sparked frustrations among some business partners, and some have complained of losing their ability to connect with customers.

Still, there are 45 million businesses who actively manage Pages on Facebook, the company reported Tuesday.

In July, during Facebook's quarterly earnings call, Chief Operating Officer Sheryl Sandberg said Facebook often looks for ways to turn businesses who operate free Pages into paying advertisers, by offering to charge them to promote their posts.

Join the PC World newsletter!

Error: Please check your email address.

Tags Facebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?