Kazaa launches hip-hop TV show

Digital broadcaster Pseudo.com says it plans to release a weekly TV show on the Kazaa file sharing system.

The show, which will be hosted by rap king Ice-T, will be available in the next few weeks to Kazaa's 60 million registered users. File traders on Kazaa will be able to download a new episode of the hour-long show each week. The first recording will be a feature on hip-hop culture called "One Nation" that fits well with the P2P demographic. It will showcase the artists, culture and history of hip-hop, filmed digitally and encoded with MPEG-2.

The real genius of this idea is to include paid commercial advertising and product placements to support the production and distribution of the show. P2P networks offer ideal advertising vehicles if the ads are attached to material that people actually want. People who don't want ads on P2P networks can simply ignore the show. Soft drinks company Red Bull has already stepped forward to sponsor One Nation. How could the company ignore the opportunity to reach millions of young viewers?

As Pseudo.com points out, this type of paid advertising is a good way to directly compensate artists and beat Hollywood at its own game. Since the big entertainment companies see P2P networks as only forums for thieves, they will completely miss the enormous marketing and distribution potential of these networks.

Pseudo.com, which is owned by New York's INTV, has been broadcasting original Web video programming since 1997. The company went bankrupt and in 2001, INTV bought its assets for $2 million. These assets included an interative operating system that allows Web producers to establish chat rooms, ads, video and polling sites. Altnet, which is owned by Brilliant Digital Entertainment, also has technology that packages content on Kazaa allowing copyright holders to generate sales revenue.

Once companies figure out that the potential of content marketing on P2P networks far outweigh unauthorized distribution, they will stay ahead of the P2P curve and learn to use the technology. Last year, even Microsoft teamed up with film studio Lions Gate to release a trailer on Kazaa for the movie "Rules of Attraction."

I'd say INTV got a great deal with its purchase of Pseudo.com. How long will it take before a whole host of video producers air their shows on P2P networks?

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ann Harrison

Network World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?