Microsoft's Garage has developed a new iPhone app that aims to be your news feed for work

The news app for the iPhone focuses on business information

Microsoft's Garage internal incubator has come out with a news feed on the iPhone targetting users' business information needs.

News Pro is a new app that allows users to connect their LinkedIn or Facebook accounts and get a feed of the top stories relevant to their interests and work experience. Depending on how much time people have spent elaborating what they're into on one of those networks, the initial recommendations might not be all that helpful, but users can specify more about their interests inside the app itself.

The News Pro interface is fairly bare bones: it shows a list of articles that users can scroll through, comment on, and "like," similar to other news apps. Users can either read them as they would appear on the web, or in a streamlined "Speedy mode" that strips away everything but basic text.

People who are expecting the app to be a full-featured consumer experience will be disappointed, but that's to be expected from the first release of a Garage project. Apps from Microsoft's internal ideas incubator are aimed at proving out a particular concept, or testing a hypothesis, and usually aren't as polished as the company's flagship applications. 

It seems like everyone has a news app on the iPhone these days. Facebook has its Notify app for sending quick snippets of news, Google has two news apps, Twitter is trying to be a news app with its Moments feature, and Apple has its own News app that's built into the phone. Microsoft is no stranger to that ecosystem either, since it has an MSN News app, plus Bing and Cortana apps that include their own recommended news stories. 

And then there's LinkedIn, which has its own Pulse news reader that's aimed at providing a similar experience to News Pro.

What will be interesting to see from the launch of this application is what Microsoft plans to do with the results of its experiments with the app. Successful experiments can go on to be key features for Microsoft's products, like the Garage app for monitoring air quality in China that turned into one of Cortana's key features in that market. 

Join the PC World newsletter!

Error: Please check your email address.

Tags Microsoft

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?