5-tips for how to get your start-up into the media by using PR

It doesn't matter how clever you are, access to the media is a dark art.

PR should be called Press Relations. These guys know journalists. So if you want this to be you, ask them. Source: Jonathan Kos-Read (Flickr)

PR should be called Press Relations. These guys know journalists. So if you want this to be you, ask them. Source: Jonathan Kos-Read (Flickr)

Entrepreneurs might know their product backwards and have business degrees from the best universities (or not). But few have a clue about getting their message out to the media. We asked Lauren Clancy from Max Australia to talk about her industry and give pointers on what PR can do for you.

Public Relations helps you establish and grow your brand’s reputation by getting your message in front of the right audience. As a new, local, start-up the chances are your business isn’t yet well known on a national or global scale. In order to operate on a level playing field with international competitors, it’s imperative to get into the public eye sooner rather than later.

Here are five ways PR can help your start-up succeed:

Register or Login to continue

This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CMO, Computerworld, IDG Education, IDG Government, and IDG Health.

Join the PC World newsletter!

Error: Please check your email address.

Tags marketingmedia relationsstartupsbusinessmedia

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lauren Clancy

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?