Tinder Social alarms users by showing Facebook friends

Turns out some people want to keep their online dating habits private.

Turns out some people like to keep their private life...private.

So when Tinder—the dating app that lets users “swipe right” to find matches, often for quick flings—announced this week that it was testing a new feature that let users see each other’s Facebook friends, the backlash set in quickly.

Tinder just as quickly told users how to to disable the new “Tinder Social” features, but company officials sounded defensive when making the announcement.

“We are only testing (Tinder Social) at this point, but it’s important to note Tinder’s not a secret considering 70% of users download Tinder because their friends recommend it,” the company said in a blog post.

What Tinder’s developers apparently hadn’t considered: A dating app recommendation from your buddy might not go over so well with your wife. Some people keep that information compartmentalized. (Or so we’ve heard.)

The feature has only been tested, so far, with Australian users. On Twitter, users who didn’t sound the alarm at having their private life inadvertently exposed instead tittered at what they saw as Tinder’s effort to enable, ahem, group activities. (Wink wink, nudge nudge.)

But Tinder Social is “not group dating,” the company countered in its announcement. “It’s a fun new way to meet new people out with your friends.”

Users can opt out of Tinder Social through the app’s settings, if their app has been updated with the new service. “While this is just a test for now,” the company said in its blog post, “we look forward to launching it globally soon!”

Why it matters: Tinder has been a huge success—the company claims to have made 10 billion matches and reportedly has a base of 50 million users. But how developers want an app to be used can conflict with how people actually use a service. In this case, there was a clear user expectation of privacy. It’s too early to say whether Tinder damaged its brand with the Tinder Social experiment, but the backlash suggests its developers will have to find a different path to growth if they want to keep the loyalty of current subscribers.

Join the PC World newsletter!

Error: Please check your email address.

Tags Facebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joel Mathis

Macworld.com
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?