Apple Music may get retuned in June

Apple realizes its streaming music service would be much more successful if it were easier to use.

Apple Music has two major problems: The streaming service’s interface is needlessly complicated and its relationship to iTunes—both the store and your library of purchased songs—has been a disaster. Those will reportedly be fixed in an overhaul expected to debut at the Worldwide Developers Conference in June.

Apple Music is the result of Apple’s acquisition of Beats Music in 2014, but folding Beats employees into Apple resulted in a culture clash that has affected the streaming service’s rollout, according to a Bloomberg report. Apple diverted resources from iTunes, which was viewed as a service in decline, to focus on Apple Music instead of finding ways to combine the two or, at the very least, improve iTunes. It turns out that the download store is holding strong, still pulling in billions of dollars in revenue every quarter. iTunes on its own is more successful than most businesses.

It’s unclear exactly what changes are coming to Apple Music or iTunes, but according to Bloomberg, the revamp is being overseen by iTunes content Vice President Robert Kondrk and Nine Inch Nails lead singer Trent Reznor. Not surprisingly, design head Jony Ive has provided notes, as has Eddy Cue, Apple’s VP of software and services, and music industry veteran Jimmy Iovine, who champions Apple Music inside and outside of Apple.

Many Beats Music employees left after the company was folded into Apple, because the company has a complex product approval process. (Take a look at the names above—all of those people need to sign off on Apple Music decisions.) Ian Rogers, former CEO of Beats Music, left just a few months after Apple Music launched. But Apple is regrouping, and currently has more than 1,000 people working on the service from offices in Los Angeles.

Why this matters: Apple is betting big on services as hardware sales decline, and Apple Music could be a much larger revenue generator if it were easier to use and fit more seamlessly with iTunes. The company has managed to rack up 13 million Apple Music subscribers despite all of its issues. Imagine how many more it could woo if the service were as easy to use as Spotify.

I subscribe to Apple Music and haven’t had the iCloud Music Library issues that so many have had since the service launched last summer, but I do think its interface could be simplified. Every action requires way more steps than it needs to, from navigating to my music library to adding songs to a playlist. It would be nice if Apple Music could alert me when new albums from artists I love are available to buy, even if I can’t stream them (ahem, Beyoncé’s Lemonade).

What change do you want to see in Apple Music come June? Let us know in the comments.

Join the PC World newsletter!

Error: Please check your email address.

Tags Apple Music

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

Macworld.com
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?