Apple is approving apps for the iOS App Store much faster now

Apple's app review process takes about two days now instead of nine, in hopes to increase revenue from the App Store.

Apple is promising developers they won’t have to wait over a week to see their iOS app show up in the App Store.

Apple is quickening the app review process, cutting it down from nine days down to two, in an effort to increase revenue from the App Store, according to Bloomberg. The shortened review process will also allow iOS developers to release upgrades and fix bugs faster, therefore keeping them more committed to Apple’s mobile platform. According to, the average approval time for the App Store submissions has dropped in the last two weeks, from 8.8 days a year ago to 1.95 days.

So far, iOS developers seem pleasantly surprised by the faster development cycle. A new app by Button, which has worked with Uber and OpenTable, was approved within 20 hours, according to Bloomberg.

“A lot of the way that we build software for iOS is controlled around the fact that you have a one-week release cycle,” Button founder Chris Maddern told Bloomberg. “It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle.”

This shorter review process still will happen before the app goes live on the App Store, which is different from the Google Play Store’s review process, which happens after the fact.

Why this matters: The App Store review shift is part of Apple focusing more on increasing revenue from its software services. If an app can be submitted or updated more frequently means more money for both developers and Apple, which takes a 30 percent cut of App Store sales.

Earlier this year, Apple scaled back its iAd platform and moved 100 employees to improve App Store search. According to a previous Bloomberg report, Apple is also considering charging developers for for their apps to be featured or get prominent placement in the App Store search results. Apple seems to be cutting down app review times just in time for WWDC in June.

“[Apple is] becoming a lot more developer-friendly. It’s becoming a lot more open in its approach to building an ecosystem,” Maddern said.

Join the PC World newsletter!

Error: Please check your email address.

Tags Appleapps

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo
Show Comments

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?