Asus' Jonney Shih on product design and artificial intelligence

The Asus chairman explains his thinking behind new products

If there's one thing that separates Asus from its competitors, it's the company's willingness to experiment with new designs.

Asus has had a few big hits that the rest of the industry followed, like the Eee PC in 2008, which sparked the craze for netbooks. Other products have fared less well, like the PadFone, a hybrid device that includes a smartphone that docks into a tablet.

But year after year, in a hardware industry that shies away from risk, Asus usually has a surprise or two up its sleeve. Last week it was a home help robot called Zenbo, whose cute antics and affordable price-tag stole the show at Computex.

We sat down with Asus Chairman Jonney Shih in Taipei last week and asked him how he approaches product design, and also got his take on AI.

Join the PC World newsletter!

Error: Please check your email address.

Tags asus

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?