Taxi hailing apps Mytaxi and Hailo will merge to counter Uber in Europe

The merged company will have 100,000 registered taxi drivers in over 50 cities

Daimler’s Mytaxi and British firm Hailo, both ride-sharing companies, have merged to form what is being described as Europe's largest taxi hailing company with 70 million passengers and 100,000 registered taxi drivers in over 50 cities across nine countries.

Subject to approval of European regulatory authorities, the newly formed company will operate under the Mytaxi brand, with headquarters in Hamburg, Germany. All Hailo operations in UK, Ireland, and Spain will be rebranded by mid 2017, the companies said Tuesday.

The financial terms of the deal were not disclosed.

Mytaxi and Hailo describe themselves as “taxi e-hailing” companies as they work with registered taxis rather than informal drivers offering their services. Uber has expanded fast in Europe but has fallen foul of local regulators in some countries.

A wholly-owned subsidiary of Daimler Mobility Services since September 2014, Mytaxi is available in Austria, Germany, Italy, Poland, Portugal, Spain and Sweden, while Hailo operates in the U.K., Ireland and Spain.

Daimler was one of the first car makers to get into the ride app business, a market into which its rivals have entered more recently. Ride-hailing app Lyft said in January that it had received a US$500 million investment from General Motors, while Volkswagen invested $300 million in ride-hailing company Gett in May this year.

The car companies seem to want to provide the hardware and jointly develop technologies for the new on-demand market. The deal between GM and Lyft also involved the joint development of an integrated network of on-demand autonomous cars. Daimler has invested 500 million euros ($548 million) over the last years to build mobility platforms and services, it said.

Hailo’s current CEO Andrew Pinnington will be appointed CEO of the new company, while Mytaxi founder Niclaus Mewes will be taking a seat on the supervisory board besides leading Daimler Mobility Services as its managing director.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?