Spotify's hoping it can leverage users’ personal listening habits to create a new hugely popular automated playlist and add another feature to stay ahead of the competition. On Friday, the streaming service Release Radar, a personalized playlist of up to two hours of new music releases.
The content for the playlist is based on the artists you follow on Spotify and those you listen to the most. There are also some suggestions based on your most recent listening habits, similar to what Spotify does with the Discover Weekly playlist.
Release Radar will be updated weekly every Friday; Spotify says the playlist is meant as a complement to New Music Friday.
Why this matters: The idea behind Release Radar is that Spotify subscribers can easily find the latest new music they’re likely to be interested in. It’s also yet another feature Spotify can use to keep its edge over competitors like Apple Music, Google Play Music, and new U.S. entrant Deezer. By using what it knows about its subscribers’ listening habits, Spotify can create playlists that are likely to appeal to its customers. Doing that adds yet another reason to stick with the popular streaming service over the alternatives.
Spotify’s previous work with Discover Weekly shows that Spotify subscribers are receptive to these specially tailored playlists. Discover Weekly is a weekly playlist of different artists Spotify thinks you’ll like based on your listening habits. The playlist refreshes its content every Monday. Discover Weekly first launched in July 2015 and by May 2016 it had over 40 million listeners with close to 5 billion tracks streamed overall.