Apple is producing a documentary about Drake, Lil' Wayne, and Nicki Minaj

Apple Music will take us behind the scenes at Cash Money Records, the super-successful hip-hop label.

More rappers are joining forces with Apple, but Jay-Z is not in the mix.

Apple is producing a documentary about Cash Money Records, the hip-hop label that’s home to Drake, Lil’ Wayne, and Nicki Minaj. According to Bloomberg, Apple has agreed to finance the project, and it’s expected to stream exclusively on Apple Music.

Earlier this week, Cash Money Records co-founder Bryan Williams, better known in the music industry as Birdman, posted a photo on Instagram with Larry Jackson, Apple’s head of original music content. He captioned the photo, “It’s official… Cash Money makes a power move with Apple Music.”

At the time, people speculated that Apple Music had negotiated to stream all forthcoming Cash Money albums, but Bloomberg notes that exclusive album premieres are not a part of this documentary deal.

Apple Music did score the exclusive premiere of Drake’s most recent album, Views. in 2015, Apple Music also debuted the rapper’s video for “Hotline Bling,” before the music video became a meme viral sensation.

// //

This is not the first time Apple has made headlines for bringing high-profile talent onboard to bolster Apple Music’s original programming. Streaming Taylor Swift’s concert special seems to only have been the beginning. Recently, Tim Cook and co. have also signed with actress Gwyneth Paltrow and musician Will.I.Am for a reality series about iOS apps. And Apple Music will also be the home of Carpool Karaoke, a web series where celebrities sing in a car with The Late Late Show host James Corden.

Why this matters: Even though the Apple/Cash Money partnership does not include album premieres, that doesn’t mean that exclusive music deals are out of the question down the road—especially considering Drake has been closely aligned with Apple Music since its launch last year. So, don’t be surprised if you’ll need an Apple Music subscription to be the first to listen to Nicki Minaj’s next album.

Although both Minaj and Lil’ Wayne could be wildcards, as they are both co-owners of Tidal. Not to mention, Wayne has had a contentious relationship (or shall we say, beef) with Birdman and Cash Money recently... which actually makes for a more interesting documentary.

This partnership could be Apple’s way of testing the waters with Cash Money Records, and figuring out how and if broader content deals with a collection of artists will pay off. It might make more sense than outright acquiring Tidal altogether. After all, Apple already has the streaming service. Now it just needs to find its Jay-Z and Beyoncé.

Join the PC World newsletter!

Error: Please check your email address.

Tags Apple Music

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?