Instagram finally lets you zoom in on photos and videos

The update rolled out to iOS users today, and will come to Android soon.

The two-finger zoom gesture is old hat by now—we’ve been doing it for almost 10 years, after all. And starting Wednesday, it finally works in the one app that needed it the most, the photo-centric social network everyone’s hopelessly addicted to: Instagram.

// //

The network announced Wednesday that users would be able to zoom in on not just photos, but videos too. Now the background bystanders can be the stars! Photobombers will be easier to notice and appreciate.

And maybe we’ll find ourselves spending even more time thoroughly engaged with Instagram. As of June, the company said 300 million of its 500 million monthly active users are checking the app daily. Users share about 95 million photos and videos per day, which means a lot of people are popping in once a day at least, just to peruse the stream.

However, the new zooming feature isn’t as smooth as zooming in, say, the Photos app. When you zoom in on a photo in Instagram, it takes over your whole screen, but then it snaps back to the original view as soon as you lift your fingers. So if you’re trying to see detail in a corner of the photo, for example, do the zoom gesture on that same corner, because the zoomed-in image doesn’t “freeze” on the screen to let you pan around the whole thing. Videos keep playing when you zoom in on them, and it works on both regular posts and ads.

The story behind the story: Instagram also recently rolled out business profiles, and if you’re following your favorite brands, it makes sense to want to zoom in on their products for a closer look. The update is rolling out to iOS users on Wednesday, and will come to Android “in the coming weeks,” according to Instagram.

Join the PC World newsletter!

Error: Please check your email address.

Tags Instagram

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Susie Ochs

Macworld.com
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?