Reports: Apple eyeing luxury car maker McLaren to jump-start Project Titan

Apple's car needs some direction, and rumor has it Cupertino might bring on the Brits at McLaren Technology Group to assist.

The Apple car rumor mill has become sluggish in recent months, churning out nothing but staff shakeups and new hires.

But things just got interesting: Apple is reportedly in talks to buy Lit Motors, a startup that makes electric self-balancing motorcycles, and McLaren Technology Group, the British engineering company that makes luxury cars, develops advanced automative technology, and happens to own a Formula One car racing team.

Apple, McLaren, and Lit aren’t commenting on the rumors, first reported by the Financial Times and backed up by the New York Times.

According to the Financial Times, Apple is interested in either buying McLaren outright or investing in the company.

This wouldn’t be the first time Apple invested a huge sum in a car-related company—earlier this year, Apple put $1 billion in Chinese ride-sharing giant Didi Chuxing (once Uber’s chief rival, before Uber gave up and sold its Chinese assets to Didi).

But why exactly would Apple want McLaren? The answer may be its advanced technology division, which doesn’t just make cool car stuff (though there is plenty of that).

According to a Wired piece from last year, McLaren has also developed sensors to perfectly engineer bicycles and detect when athletes are prone to injury.

Acquiring a well-rounded technology group that could help build a car and perfect the Apple Watch could be a good move for Apple.

It’s still unclear which direction Apple is taking its car project, code-named Project Titan. Does it want to take on Tesla with an electric car, or challenge Uber with a self-driving car?

Or make the ultimate autonomous electric vehicle? McLaren’s cars are of the luxury sport variety, but it is an expert in engineering, on-board computer systems, and automotive materials like aluminum (or “ah-loo-min-eee-um,” as Apple design chief Jony Ive calls it). Lit could contribute the electric car expertise Apple is seeking.

The plot just thickened, and we can’t wait to see what’s coming next.

Join the PC World newsletter!

Error: Please check your email address.

Tags ApplecarsApple Car

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

Macworld.com
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?