Google will shore up one of its biggest cloud weaknesses next year

Eight new regions will launch around the world, connected by Google's fiber backbone

Google is making a major change to its cloud platform infrastructure that will help shore up one of the company's biggest weaknesses relative to competitors like Microsoft and Amazon.

On Thursday, Urs Hölzle, the company's senior vice president of technical infrastructure, unveiled eight forthcoming regions around the world for the company's cloud services. The regions are all slated to launch in 2017 and will be comprised of multiple data centers for companies looking to run high-availability applications.

Having a broad distribution of cloud infrastructure is important to Google's competitive chances. More and more countries are requiring that some types of data are stored in particular geographic locations. And even with high-speed networks, a large distance between where an application is hosted and where its users are located will lead to a slowdown.

One of Google's biggest weak points in competition with Microsoft and Amazon has been its relative paucity of regions compared to those other platforms. Prior to Thursday, Google had announced six regions, while Amazon has 17 regions announced, and Microsoft has 34. This isn't a perfect comparison, because of the varying ways the companies count regions.

This announcement brings Google's announced region number up to 14, and Hölzle said the company plans to launch roughly one new region a month in 2017. If Google keeps to that plan, the company could have up to 18 regions by the end of that year.

google cloud network Google

This graphic shows all of Google's announced cloud platform regions as of September 29, 2016.

The new regions announced Thursday will be available in Mumbai, India; Singapore; Sydney, Australia; northern Virginia; São Paulo, Brazil; London, England; Finland; and Frankfurt, Germany. They join Google's existing regions in Oregon, Iowa, South Carolina, Belgium, and Taiwan, along with a Japan region that's scheduled to come online this year.

Google plans to have all of its services available in those regions when they launch, though the company hasn't laid out an exact schedule for when the services will be live.

The announcement is part of Google's ongoing push to get companies to use its cloud platform. The company also announced Thursday that it's rebranding its enterprise-focused division to Google Cloud, dropping the Google for Work moniker it's been using for a couple of years.

None of Google's major competitors are standing still, however. Amazon is hosting its major Re:Invent conference at the end of November, and it's reasonable to expect that the company will have news to share there.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Cool Tech

Crucial Ballistix Elite 32GB Kit (4 x 8GB) DDR4-3000 UDIMM

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Family Friendly

Lexar® JumpDrive® S57 USB 3.0 flash drive 

Learn more >

Stocking Stuffer

Plox Star Wars Death Star Levitating Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?