Sony planning VR beyond gaming, says Hirai

Sony Pictures and Music are both planning VR content, CEO discloses

The PlayStation VR is Sony's biggest and boldest push yet into virtual reality, but consumers can expect more from the company in the TV and music realms, its CEO said in Las Vegas on Wednesday.

"With PlayStation VR, we were able to provide you dramatic, transformational gaming experiences and our ambitions for VR are not limited just to gaming," said Kaz Hirai at a news conference at the CES show.

Alluding to the company's strengths in television, music and movies, he said he believes Sony is well positioned to enhance how consumers experience these products.

As an example, he cited a recent project by Sony Music in which a VR experience was created with music by Kygo. It launched on the PlayStation Store on Wednesday for US$1.99.

"Many more VR experiences will be coming soon from Sony Pictures Entertainment and also from Sony Music Entertainment," Hirai said.

170104 sony hirai 2 Martyn Williams

Sony CEO Kaz Hirai speaks at CES in Las Vegas on January 4, 2017.

Sony hasn't so far announced any additional VR hardware beyond the PlayStation VR and that requires a PlayStation 4 console.

On the PlayStation 4, Hirai said Sony sold 6.2 million of the console over the holidays to take cumulative sales of the device to 53.4 million as of January 1.

"It's momentum is very strong," he said.

Join the PC World newsletter!

Error: Please check your email address.

Tags CES 2017

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?