INU is a pricey personal scooter for the urban consumer

Pricing for the electric vehicle, which connects to your smartphone, starts at $2,999

Large cities such as New York, San Francisco, and London tend to draw crowds of young professionals, many of whom don't own cars. Green Ride is an Israeli-based company that's hoping to tap into this market of millennial urbanites with INU, a personal, high-tech, electric scooter.

INU initially made its debut at the Consumer Electronics Show (CES) in Las Vegas in 2015. This past December, the company opened its first showroom in Palo Alto, California, before sales of the scooter launched.

I had a chance to go visit the showroom and see the INU for myself. Displayed inside were two of the vehicles, one of which was folded to showcase the INU's portability. In fact, the INU is meant to fold automatically through either a hand gesture, voice command, or a smartphone app, though the models I saw were not functional. But potability is not all the company was after.

INU scooter Magdalena Petrova

The INU scooter on display at Green Ride's showroom in Palo Alto, California on December 8, 2016.

“We think revolution in consumer products comes from user experience,” says Ori Dadoosh, CEO of Green Ride.

To tap into this user experience, designers equipped the INU with an onboard computer which includes a GPS, Wi-Fi, and even a SIM card on the more expensive models. Again, these functions were not able to be demonstrated on Green Ride's INU showroom models.

“If you approach the vehicle, it connects to your smartphone, both iOS and Android, then it pairs with the vehicle computer. You can control the cellphone from the handlebar. You see everything on the display,” says Dadoosh.

So what will a high-tech scooter like this cost you? A pretty penny. Pricing ranges from $2,999 for the 12-mile model and goes up to $4,999 for the 24-mile model, which also includes a SIM card. Consumers can reserve the INU either online or at the company's showroom. At the time of this report, the company has received 19 reservations for the scooters, which are scheduled to ship to customers in September.

Join the PC World newsletter!

Error: Please check your email address.

Tags automotive IT

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Magdalena Petrova

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?