Panasonic pushes buttons with smart home prototypes at SXSW

Panasonic’s home-fermenting machine, DIY dry-cleaner, and ambient media player are just concepts for now, but the company is using SXSW to figure out which one to make first.

Panasonic isn’t the first company that comes to mind when you think of visionary tech that pushes the envelope. I picture an old TV my family once owned that eventually made way for a newer model from a different brand. But the company’s Game Changer Catapult division took over a bar at South by Southwest and rebranded it as Panasonic House to test some new ideas in unexpected ways.

The company showed off a DIY dry-cleaning machine called MonStyle, an Ambient Media Player for turning a TV display into a work of art, and a home-fermenting machine that’s equal parts Blue Apron and slow cooker for kimchi fans.

Panasonic House was a showcase for protytpes—none of the devices on display has a price or planned release date. The company is using South by Southwest to gauge public reaction to these products. Panasonic was even tallying votes to see which gadget people want to see first. (The results have yet to be announced.)

Panasonic has a long way to go to become a smart home heavyweight in the States, but there were some intriguing ideas. Watch the video to see.

Join the PC World newsletter!

Error: Please check your email address.

Tags SXSW 2017Panasonic

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

TechHive (US)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?