Netflix wants to be awesome on phones, with HDR support and mobile-specific video cuts

Because videos aren't just played on TVs.

Popular video streaming service Netflix went global last year, and for 2017, the company's putting a focus on high-quality viewing experiences on small screens.

During a recent meeting with journalists to tout the release of Iron Fist—the company’s first series shot natively in HDR—Netflix product chief Neil Hunt appeared to reiterate the company’s interest in bringing high-dynamic range video to small screens, The Verge reports. In late February, Netflix CEO Reed Hastings said Netflix will support HDR content on mobile devices that support it, starting with the upcoming LG G6, as reported by The Economic Times.

High dynamic range promises a greater color range for displays. This allows for colors that are truer than standard displays, as well as creating greater contrast with brighter whites and darker blacks. It sounds simple, yet truly is a sight to behold.

But HDR isn’t the only mobile enhancement Netflix is looking at.

Hunt says the company is thinking about tailoring some of its content for mobile devices. These would be special cuts designed for smaller screens. Broad vistas or wide angle shots could become tighter, for example, to make a greater impact on a 5-inch mobile display. Tailoring content for mobile devices is a standard practice for websites, but not common for film and television content. It's just musing at this point, however, Netflix has yet to decide whether it would actually go through with creating these mobile-specific versions.

The impact on you at home: LG introduced the G6 during Mobile World Congress in February hasn't announced a U.S. release date for the phone. Current speculation expects the phone to roll out before the end of April. Based on that (admittedly broad) schedule, Netflix should roll out HDR streaming on mobile in the coming weeks.

Join the PC World newsletter!

Error: Please check your email address.

Tags netflix

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?