Amazon.com licenses Google search technology

Google's Web search feature and sponsored links will be available on Amazon.com's Web site, thanks to an agreement the two companies announced on Thursday.

The deal will let Amazon.com customers search the Web using Google's technology without having to leave the Amazon.com Web site.

It will also give Amazon.com customers access to Google's AdWords technology, which allows advertisers to bid for placement on sponsored listings that appear alongside search results. For Google, the listing of sponsored links on Amazon.com will give broader exposure to their more than 100,000 worldwide advertisers, a Google spokesman said.

Amazon.com is the latest partner to include Google's Web search feature and sponsored links on its Web site. Other Google partners include America Online, Ask Jeeves, Earthlink and The Walt Disney, the Google spokesman said.

Google's Web search facilities will be implemented on Amazon.com in a few months, said Drew Herdener, an Amazon.com spokesman. The Google sponsored links are currently available on a few Amazon.com pages, he said.

Google has indexed 3.08 billion pages in its search engine, and customers perform more than 200 million searches on Google everyday, according to the company.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?