Natcomp to distribute Daewoo-branded personal computers

Continuing with his love affair with computers bearing household brand names, Natcomp managing director, Fabio Grassia, has struck up a deal for his company to become the exclusive distributor for Daewoo Computers in Australia.

Natcomp claims to have finalised a 12-month negotiation to begin distributing Daewoo-branded desktops, notebooks and monitors from the Korean company. Grassia said these products would be pitched to large retail chains, department stores and electrical appliance stores.

“The product range will be packaged for cash and carry availability, it will be simple to use and the consumer will be able to easily install it straight from the box,” Grassia said. “We will support the range with a 12-month warranty and seven days phone support.”

It is the second time Natcomp has ventured into selling personal computers that carry the brand names of major Asian manufacturers. Until April, Natcomp carried a range of Hyundai branded computers – which caused some controversy when a newly-formed Adelaide assembler, Hyundai MultiCAV, claimed distribution rights to the same brand name in Australia.

Grassia said he stopped ordering Hyundai PC’s in April, citing pricing issues.

Interestingly, Natcomp will be promoting the Daewoo brand to the same sales channels (large retailers, department stores and electrical appliance stores) as those with which MultiCAV has struck up deals using the Hyundai brand.

The Hyundai distribution deal had been complicated by the existence of several spin-offs from the Hyundai group, all claiming to have rights to the brand name.

Grassia said there would be no confusion this time – as his distribution deal is with Daewoo International (see http://www.daewoo.com).

A quick search on the Internet also brings up a Korean manufacturer named Daewoo Computer (http://www.daewoocomputer.co.kr), but Grassia claims the two are the same company.

Grassia said he was fond of selling such brand name computers alongside Natcomp’s range of clones, as they provided “much easier marketing opportunities” than the average whitebox.

Natcomp is not the first company to attempt to distribute the Daewoo brand of computers in Australia – Grassia is aware of at least two that tried several years ago.

He speculated that the companies must have gone broke.

Grassia said the provision of an onsite warranty and attractive price points would ensure that Natcomp did not suffer the same fate.

Natcomp has made its first order of Daewoo-branded computers. It is scheduled to arrive in August.

Grassia said he was already in discussion with two very large retail chains that had shown keen interest in the products.

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