Net Ready

Everyone wants to be a millionaire, and what better way than with an Internet-based business idea capable of bringing in the big bucks? So what is the secret to the success of the likes of Amazon.com and Cisco, which have capitalised on the Internet economy?

In Net Ready, Cisco executives Amir Hartman and John Sifonis have attempted to earn their share of Internet money by producing a book on the new economy (or e-conomy) with successful business models and a roadmap for companies to take when preparing for the Internet.

Supported by a foreword by Cisco CEO John Chambers, Net Ready uses an overwhelming number of US case studies, including Cisco, eBay, America Online, DoubleClick and Hotmail, to paint a picture of how best to profit in the Internet economy. The authors present and analyse trends, strategies and flaws in the e-conomy and Internet business plans.

Aimed at the experienced business manager, the book is most beneficial for organisations that are already established but need assistance in moving into the Internet economy. However, with its broad information base spanning strategies, key drivers for success, successful business ideas and failed business ventures, the book can also provide eager Web wannabes with some ideas on where to begin when building their Internet business.

For Australian readers, the book lacks an international approach and is largely US-centric. The book also includes practical report cards for readers to "test" their business. But wait, there's more. The book is littered with references to its complementary Web site - www.netreadiness.com - where readers can find further information or online versions of the report cards.

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Luisa Bustos

PC World

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