T-commerce makes debut in iTV trial

Viewers lucky enough to be part of ICE's iTV interactive television pilot in Orange, in the NSW central west, will be able to order pizzas via their remote control from Thursday.

Founded by database giant Oracle in February, ICE is also backed by Liberate Technologies. ICE was commissioned by Pizza Hut to design and build the pizza ordering application, which is hosted on ICE's iTV platform.

"This is the first true example of T-commerce in Australia," said Carl Braden, managing director of ICE Interactive. "Hundreds of Orange residents will now be able to order pizzas and other Pizza Hut menu items while watching TV."

ICE built a TV-friendly online version of Pizza Hut's delivery and takeaway menu using open internet standards, which enabled Pizza Hut to leverage existing content and reduce the costs involved in launching the service, Braden said. "Orange pilot participants can now order 16 different types of pizza, garlic bread and soft drinks with a few clicks of their TV remote control," he said.

Pizzas can be picked up from Pizza Hut within 15 minutes or home delivered within half an hour. "Viewers simply click on the Pizza Hut icon on their TV screen with their remote control. Since they can still see and hear the TV program while they're making their pizza selections, they don't miss any of the action on their favourite TV shows."

"This is a breakthrough for many people who don't have a PC or fear the complexity of computer-based electronic commerce", said Greg Creed, Pizza Hut's chief marketing officer. "T-commerce is simple and convenient, and has a huge potential to narrow the gap between consumer intent and consumer action."

ICE has installed more than a hundred interactive set-top boxes in households in and around Orange as part of a three-month pilot of iTV under the "MyiTV" brand.

The Pizza Hut service will complement the on-demand entertainment, news, sport, finance and email services that MyiTV trial participants have been enjoying since August.

Forrester Research predicts that T-commerce will overshadow e-commerce within a few years with revenues of $US29 billion by 2004. These revenues will include $US16.6 billion in advertising, $US10 billion in commerce and $US2.4 billion in subscription revenues.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?