"This store is definitely not a mass retail store," said Mercury IT's South Australian general manager, Craig Cox. "It is not a huge store, but we specialise in notebooks so customers can come into an environment where they do not have to fight kids to get the service they want."
The Mercury Group has been building its South Australian presence since the company acquired a majority shareholding in one of the state's largest resellers, Lodin Computer.
"The South Australian market is made up of either high-quantity professional government companies or mass-market stores such as Harvey Norman and clone stores," Cox explained. "So the store is definitely something which is needed here. It has a very professional look where people who need portability and value add solutions can walk in an get quality service."