Exploiting the Internet is aimed at the entrepreneur or small business owner who wants to implement an Internet connectivity strategy and an online presence for their business. It starts off by explaining the virtues of the Internet, and the best ways a business can connect to the Internet and use it to its advantage.
The author puts forward his case with a lot of 'management speak'. Terms such as 'knowledge workers' (key employees) and 'gathering competitive intelligence' (Web searching) are bandied about early in the book to explain why your key workers (and your business overall) will succeed if they have excellent Internet access.
The author goes on to explain how to do business over the Internet and examines issues such as online shopping, the cataloguing of products, security and customer service. The information in this book is presented in the form of frequently asked questions (FAQ), which makes looking for a desired topic quick and easy.
This is a recommended read for anyone who wants to expand a small to medium business by using the global reach of the information superhighway.
|Author: Tim O'Brien
Publisher: Tri-Obi Productions
ISBN: 0646431404 Price: $34.95 Phone: (03) 9614 3002 URL: www.webstrategy.com.au