Local interactive TV caught napping

Ex-Australian Broadcasting Authority board members Tim O'Keefe and Peter Webb, who both head their own digital media consultancies, said it was possible that Australia's uptake of interactive television would echo that of the UK, where it took three years to attain widespread consumer appeal.

They said that although it would not necessarily take interactive television that long to reach the same levels of popularity locally, the UK interactive television industry was "much more sophisticated" than its Australian counterpart, they said.

The British Broadcasting Corporation has dedicated 70 staff to "repurposing" content specifically for interactive television, whereas its free-to-air Australian counterparts used existing staff to "multi-purpose" content non-specifically, they said.

Commercial television stations were still stuck in the "contemplative stage, with technical problems still to be resolved and business models still to be drawn up", Webb said.

Interactive television in Australia will get off to a "ragged start", he said.

The consultants said viable business models and significant investor commitment would still need to be found in order to kick-start the country's interactive television industry after January 1 2001, when datacasting licences take effect.

Investors in interactive television operations would need to be both adventurous and patient, as significant revenues were only expected to be achieved through a critical customer base, they said.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest News Articles

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?