PC World holds clear lead in professional computer magazine category

The latest Morgan readership survey demonstrates the huge lead PC World holds over its competitors in attracting professional computer readers.

With 44 per cent (or 289,000 readers), PC World has outpaced APC with 31 per cent (or 205,000) and PC Authority with 25 per cent (or 166,000 readers).

“PC World’s in-depth special reports on hot technology topics such as broadband, security, and building your own PC has set it apart from its competitors,” Amanda Conroy, PC World’s editor, said.

Conroy highlighted the continued expansion of testing capabilities – new resources, benchmarks, and real world testing of hardware and software -- as well as providing more reviews, as some of the reasons why PC World continues to expand the market.

“It is no small feat to achieve an 84,000 reader advantage over APC and 123,000 more readers than PC Authority month after month,” Conroy said.

GROUNDSWELL OF SUPPORT

Support from readers has made PC World a hot target for advertisers. “PC World’s readers are the type to actively respond to advertising,” Matt Rigney, PC World’s national sales manager, said. “This is why you’ll see a large number of ad pages in PC World each month.” Rigney contrasts this situation with computer magazines that solely target end users, such as PC User, which have a higher readership. “These magazines carry many fewer ad pages because of lower levels of response to advertising with that type of reader,” he said.

MORE SUCCESS TO COME

Both the editorial and advertising arms of the magazine see only brighter things for PC World. Conroy said PC World would continue to focus on ensuring its readers have timely reviews of the hottest products and technologies – the approach that has seen it expand its readership base.

A combination of dedicated testing resources in Australia and the worldwide resources of parent company IDG will be used to achieve this aim.

“PC World is at the forefront of testing the latest products and has strategically expanded this content in the past months,” commented Conroy. “Through surveys and regular contact with readers we can keep pace with the products that are of most interest to computer buyers.”

“Our growing editorial coverage has made the magazine an essential IT resource for businesses – big and small – around the country.”

AWARD WINNING PUBLICATION

PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving the award for “Best Sales and Marketing Program to Advertisers” in 2002.

In 2001 PC World received a Highly Commended in the “Best Specialist Magazine of the Year”, the award it won in 2000, as well as for “Best Product Information Series”.

QUALITY AND INNOVATION

During the last 12 months, PC World has implemented the following major initiatives:

November 2003: The PC World Build Your Own PC Minibook, Second Edition

This completely revised second edition of the Build Your Own PC Minibook includes updated information on the latest components and step-by-step installation guides to help readers build their very own customised PC. Includes a new section on when to upgrade a PC as well as expanded chapters on key components like processors and graphics cards.

November 2003: The PC World Free Software Minibook Fourth Edition

This minibook features over $1300 worth of free alternatives to retail programs! Includes security and antivirus tools, 20 free games, free CD burning software, photo editors, utilities, the latest Internet software and more! No demos or trials, just 65 free programs.

October 2003: The PC World Hot Games Minibook

Your guide to the hottest PC games! Tracking down games for your PC can be a little tricky and time-consuming. To make this task easier, the Hot Games Minibook is your guide to the best PC game releases of the year. It features everything from action shooters, strategy and adventure right through to addictive puzzle and arcade games.

May 2003: The PC World Tips And Tricks Minibook (Second Edition)

Take control of your PC with over 500 specially selected tips. Fix problems, customise your computer and get more from Windows. Includes the free full version of Argentum Backup 1.5 worth over $40.

January 2003: Linux Minibook (Third Edition)

The PC World Linux Minibook Third Edition is the biggest release to date. There's new and rewritten content as well as a massive six CDs on the cover - offering users everything they need to make the most of Linux.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, Vice President PC Division Phone: 02 9902 2774; Email: mike_udabage@idg.com.au

Amanda Conroy, Editor Australian PC World Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au

For this and other recent PC World press releases visit http://pcworld.idg.com.au

PC World Background

  • Australian PC World was launched in 1984 and is part of IDG’s global PC World product line, which is published in 63 different countries.
  • Australian PC World Current Average Paid circulation is 51, 333 (ABC Audit period ending June 2003.)
  • Australian PC World readership is 289,000 (Roy Morgan Readership Survey period June 2003 -- September 2003).
  • Australian PC World is a division of IDG, the world ’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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