The Internet Startup Bible

All those millions of dollars apparently being made on the Internet are very tempting, aren't they? But just how do you get from your brilliant idea to being rich enough to own your own Lear jet?

The Internet Startup Bible covers every topic associated with this question, from the sort of character traits you will need for success through all the steps of starting up a long-term e-business with solid financial foundations, as opposed to simply creating a Web site with a great idea but no staying power.

The writers of this book know that the average Web person is far more likely to have great ideas about how the Web can be made to work than any real understanding of the business world. This means that this is primarily a book about things like how to write a convincing business plan, how to deal with business people, the legal framework of companies, how to hire the right people to work with you and, perhaps most importantly, how to see the whole forest and not just your own tree.

This book is English, all the prices are in pounds and all the business contacts are in England, but due to the subject this is no great drawback. The ideas that this book delivers don't really have much in the way of borders; business is business, and any Web-based enterprise must be global.

Make no mistake about it, this is a very interesting book. It is clearly written, at times it is quite inspiring, and it explains the hard questions that you must ask yourself before you start any business operation. If you are seriously considering trying to make a Web site your livelihood, you would be well advised to pop into your local bookshop and have a good solid browse of this book. Unless you already have a degree in business administration, that is.

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Alex Rieneck

PC World

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